Summer season: snacks grow and boost sales in other categories!

See which ones and take advantage of the opportunities

Have you thought about actions for SUMMER??? How can your product mix serve this audience?

Brazilian food retail is close to one of the most important seasonal periods of the year! The warmer months increase sales of some of the most important categories for supermarket and wholesale results.

Main reference in the snacks category, responsible for brands such as CHEETOS®, DORITOS®, LAY’S®, RUFFLES® and TORCIDA®, PepsiCo is preparing for one of the biggest growths in sell-out in value and volume.

Do joint activations

This seasonality encourages meetings with friends and/or family, which brings great opportunities to increase sales of food and beverages, especially in packages with greater grammages. For the best results, retail chains cannot ignore that complementary categories further boost sell-out.

Execution of snacks with beers, soft drinks, juices, chocolates and cookies/sweet biscuits are great examples of initiatives that cannot be missing in stores.

The growth of these consumption associations was observed in an internal study of GC in seasonality moments.

National premium beer, soft drinks and ready-to-drink juices are the products whose purchase is most frequently associated with the 4 main snacks segments – Appetizers, Potatoes, Extruded Products and Tortillas –, which reveals a great opportunity for retailers to expand the shopping basket and , of course, increase profitability.